CAC (Customer Acquisition Cost)
Startup BasicsCAC is the total amount a company spends on sales and marketing to acquire one new paying customer, on average.
Startup & Tech Glossary
Plain-English definitions of startup, funding, AI, and tech terms — with Philippine examples where possible.
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Churn
Startup BasicsChurn is the rate at which customers stop using or paying for a product over a given period, usually measured monthly.
Co-founder
Startup BasicsA co-founder is one of two or more people who start a company together from the very beginning, sharing ownership, risk, and major decisions.