About Gentree Fund
Gentree Fund is the venture capital vehicle of the Sy family, the family behind the SM Group of Companies, operating under the Sy Family Office and led by third-generation family members. It began with roughly $40 million initially allocated and, per Nikkei Asia reporting, has been raising a larger vehicle in the $120-150 million range.
Confirmed portfolio includes online baby and maternity marketplace edamama, Y Combinator-backed payments company NextPay, enterprise software firm Mosaic Solutions, supply-chain fintech AQWire, livestreaming platform Kumu (a startup already tracked in this site's own Startups directory), and India-based mobile esports platform Mobile Premier League.
Investment Thesis
Gentree Fund represents a deliberate move by the Sy family to deploy capital into external, high-growth technology startups through a dedicated venture vehicle, distinct from SM Group's traditional retail, mall, and banking business units. Its confirmed portfolio spans consumer e-commerce, fintech infrastructure, enterprise software, and gaming/esports, suggesting a generalist growth-stage mandate across the Philippines and wider Asia rather than a single-sector thesis. As a family-office-backed fund rather than a traditional institutional VC, it can in principle take a longer investment horizon than a typical fund with a fixed fund life.
Portfolio Companies
edamama, NextPay, Mosaic Solutions, AQWire, Kumu, Mobile Premier League