IT

Iterative

Editorial Pick Active

Researched and published by the startup.ph editorial team from public sources — not a self-submitted profile.

Iterative

Accelerator 📍 Southeast Asia (exact headquarters city not publicly confirmed) 💰 $100K–$500K

About Iterative

Iterative is a Southeast Asia-focused startup accelerator co-founded by Hsu Ken Ooi (previously founded Decide, acquired by eBay) and Brian Ma (co-founded Weave, a Y Combinator S14 company), describing itself as "founders supporting founders." Per its own site, the firm runs two accelerator batches a year, investing US$150,000 to US$500,000 into each admitted startup upfront, followed by a 12-week intensive program built around weekly mentor check-ins, growth-target setting, and a demo day pitching to investors at the end of the cohort.

By its own count, Iterative has invested in 100+ companies and supports a community of 200+ founders across Southeast Asia, with its partners drawing on experience having collectively founded multiple companies, raised over $100M, and been through acquisitions. An exact founding year and headquarters city were not confirmed from publicly accessible sources during this research; the firm's own site copyrights its content 2021-2025, and general reporting places its roots in the Southeast Asian startup ecosystem (Vietnam has been cited in some secondary coverage), but this specific detail should be verified before publishing.

Investment Thesis

Iterative backs early-stage Southeast Asian founders with a hands-on, cohort-based accelerator model rather than passive capital — writing a fixed check into every admitted company and pairing it with 12 weeks of structured, weekly operator mentorship aimed at hitting concrete weekly growth targets, culminating in a demo day. The firm is sector-agnostic, with a portfolio spanning logistics, healthcare, education, and e-commerce.

Portfolio Companies

CoderSchool, String Soul, Go Zayaan, Ferne Health, 1Export