Kita

Kita (Kita Agritech Corp.) was founded by Marc Concio circa 2021 (public sources genuinely conflict — some cite 2020, others 2021, others describe an early-2022 public launch; 2021 is this entry’s best-supported estimate, not a single confirmed date) to build a cold-chain-enabled B2B agricultural supply-chain platform connecting Filipino farmers directly to restaurants and hotels in Metro Manila, cutting out layers of traditional wet-market and broker intermediaries that typically sit between farm and commercial kitchen.

The platform combines sourcing, cold-chain logistics, and order management so commercial buyers can get consistent quality and delivery from farm suppliers, while farmers gain more direct, and presumably more stable, demand than selling through traditional wholesale channels.

In October 2023, Kita closed a $3 million seed round co-led by Altara Ventures and Gentree Fund — reported as the largest Philippine agritech seed round of that year — to expand its cold-chain supply network and commercial customer base.

Philippine farmers have traditionally sold through multiple layers of wholesale intermediaries with inconsistent pricing and demand, while restaurants and hotels needing consistent, quality-controlled produce supply have lacked a reliable direct sourcing channel with proper cold-chain logistics.

Restaurants and hotels in Metro Manila needing consistent, quality agricultural produce supply, and the farmers supplying that demand through Kita's sourcing network.

Kita built real cold-chain logistics capability into its supply-chain platform rather than acting as a pure marketplace matching layer, letting it guarantee freshness and consistency for commercial food-service buyers — a harder but more defensible position than a listings-only agri-marketplace.