Startup & Tech Glossary

Plain-English definitions of startup, funding, AI, and tech terms — with Philippine examples where possible.

Pivot

Startup Basics

A pivot is when a startup makes a fundamental change to its product, business model, or target customer based on what it has learned.

PMF (Product-Market Fit)

Startup Basics

Product-market fit is the point when a product finally satisfies real demand — customers keep using it, pay for it, and tell others unasked.