Appointly

Appointly is an appointment-management platform built specifically for Philippine salons and beauty businesses, centered on an AI feature the company calls “Aura.” Aura is designed to read incoming Facebook Messenger inquiries — the channel most Filipino salon customers already use to ask about availability and book a slot — and automatically turn them into confirmed appointments on the salon’s calendar, rather than requiring staff to manually read messages and reply one by one.

Beyond the Messenger-to-booking conversion, the platform covers the broader operational needs of a salon business: local SMS appointment reminders, staff scheduling, commission tracking, point-of-sale, and support for salons operating multiple branches. Appointly offers a free tier to get started, positioning it as an accessible tool for independent and small-chain salons rather than an enterprise booking system.

No founder names, founding date, funding, or independent press coverage could be verified for Appointly as of this writing — every fact in this profile is drawn from the company’s own website content (accessed via search-engine caching, since the live site blocked automated fetching) and consistent restatement of the same feature set across multiple searches, not from third-party reporting.

Philippine salons receive most new-customer inquiries through Facebook Messenger, but manually reading and replying to each message to check availability and confirm a booking is slow, easy to lose track of, and doesn't scale as a salon grows or adds branches.

Independent salons and small salon chains in the Philippines that take bookings primarily through Facebook Messenger and need staff scheduling, commission tracking, and POS in one place.

Appointly's Aura AI is built specifically around Facebook Messenger — the channel Filipino consumers actually use to book salon appointments — automating booking confirmation directly inside that conversation rather than asking customers to switch to a separate booking website or app.