About New Leaf Home Assist
New Leaf Home Assist is a technology startup developing a digital platform that connects homeowners and motorists with service providers for home maintenance, repairs, and roadside assistance. The platform is designed to simplify service discovery by allowing customers to find providers operating within their area through location-based technology. Both customers and service providers enable location services to support location-based discovery.
The platform incorporates provider screening and document verification as part of its approach to customer safety. Service providers are required to undergo a review process and submit supporting documents, including identification and NBI clearance, before being permitted to use the platform. New Leaf also integrates reviews and ratings from Google Business Profiles to provide customers with additional information when evaluating service providers.
New Leaf Home Assist is initially focused on Davao City, Philippines. Its development roadmap includes expanding its provider network and service coverage to other major Philippine cities, including Cebu City, Tacloban City, and Metro Manila. The company aims to use digital technology to improve access to local service professionals while creating opportunities for independent providers and small service businesses.
The Problem They're Solving
Finding reliable home service professionals and roadside assistance can be challenging, particularly for individuals who live alone, solo parents, older adults, and people with physical limitations who may have difficulty arranging repairs, maintenance, or emergency assistance on their own. Customers often rely on personal referrals, social media searches, or multiple service channels to locate providers, making it difficult to assess their credibility, availability, and proximity. Safety concerns can also arise when inviting unfamiliar professionals into homes or requesting assistance on the road.
New Leaf Home Assist addresses these challenges through a centralized digital platform that connects customers with service providers operating within their area. Location-based technology helps users discover nearby providers, while provider screening and document verification form part of
Who They Serve
New Leaf Home Assist primarily targets homeowners, households, and motorists who need convenient access to reliable home maintenance, repair, and roadside assistance services.
The platform also aims to serve individuals who may face additional challenges in arranging essential services, including people living alone, solo parents, older adults, and individuals with physical limitations. By simplifying the process of finding and connecting with
What Makes Them Different
New Leaf Home Assist brings home services and roadside assistance together in one convenient, location-based platform, helping users connect with nearby service providers without relying solely on referrals or fragmented channels.
Its key differentiator is its focus on safety and trust. Providers undergo a review process and submit supporting documents, including valid government-issued ID and NBI clearance, before accessing the platform. Integration of Google Business Profile reviews and ratings also helps users make informed choices.
By combining provider verification, location-based discovery, and transparent reviews, New Leaf simplifies access to essential services for homeowners and motorists while creating opportunities for local service providers.
The Leadership Team
Kareen Liez Datoy
Founder